Thursday, July 17, 2008

Second Life



Even in this era of editorial reinvention, few media outlets have remade themselves as completely as the legendary German-language newspaper Aufbau. Founded in 1934, the publication's mission was to help Jewish refugees and their children shed their European past and rebuild their lives in the United States. It was, in the words of longtime editor Manfred George, "an American paper, written and published in America" and "firmly faced toward our American future." Not anymore. Aufbau has traded in its storied newsprint and remade itself as a glossy monthly magazine based not in America, but in Europe. [Mariah Blake, CJR]

Well, for the record, Aufbau is now based in Zurich, Switzerland.